KAAP and KPF
Social Media Guidelines
The purpose for KAAP to use social media is to communicate KAAP updates, current legislative information, AAP updates, and promote programs and events to members.
Social media outlet:
- FB link on all electronic communications to members
- Personalize with photos of members and spotlighting members who are involved in special programs or legislation ex– Bryan Wohlwend for his Tobacco project, Sarah Hampl for Drink Smart
- Avoid posting on weekends “wasted day”
- Post 3-5 times per week, at least one of those being personal
- Spotlight on KAAP project or member each week.
- Ask questions about how members feel about legislative affairs and changes happening.
- SEO – make sure that we have keywords – pediatrics, pediatricians, physicians, children, kids, health, asthma, immunizations, shots, literacy, obesity, healthcare, doctors, fluoride, dental, second hand smoke, tobacco, quit, mental health, CME, Kansas
- Make sure that staff has their profiles up to date with a link to the KAAP page
The purpose for KPF to use social media is to raise awareness of our program, fundraising, and share information on important pediatric causes such as literacy to potential supporters.
Social media outlets:
- KPF facebook link on all electronic communications
- Personalize by spotlighting TAP-TAM sites and staff insights at least once a week
- 3-5 posts per week, try to avoid the weekends
- Draw in comments with questions about books, kids, timely events, or contests. (a Dr. Seuss quote contest to win a Dr. Seuss book)
- Posts about literacy, KPF or hot pediatric topics that would interest parents or grandparents.
- Keep SEO up to date – literacy, books, kids, children, literacy, Kansas, doctors, physicians, pediatricians, etc.
- Staff has their profiles up to date with links to the KPF page
- Should focus on KPF, events and fundraising mainly
- Personalize with staff or sites
- Can include other pediatric hot topics
- Twitter link on all electronic communications